SM lecture (2012.11).ppt

3. markets is to answer “where does the firm compete geographically? ” ?4. technology is to answer “is the firm technologically current?” it is more important when a firm depends on technology to distinguish itself from its similar firms. 5. concern for survival, growth, and profitability is to answer “does the firm try to keep growth and sound finance?” 6. philosophy(观念) is to answer “what are the basic beliefs, values, aspirations, and ethical priorities of the firm?” and it affects a firm’s attitude towards business ethics and social responsibilities. 述工尘嚼屠其饺躬媳狂圭读谣渭绝队箍率孽猪尉膝胚驴绿毒源遇误罚匹朱SM lecture (2012.11)SM lecture (2012.11) 7.self-concept （自我认识） is to answer “what is the firm’s distinctive competence or major competitive advantage?” 8.concern for public image is to answer “is the firm responsible for social, community, and environment?” and it may affect attitude toward social responsibilities. 9.concern for employees is to answer “are employees a valuable asset of the firm?” Conclusion: These nine components actually are nine answers to nine questions which are specifically designed according to a mission statement. These nine components become the standards for evaluating an effective mission statement. 筏谩株启刚躇知谐巧婿勿桑猎溯跳轰烬倚诽踞踊沉代洲楚卢功绷浪迫带都SM lecture (2012.11)SM lecture (2012.11) 三、comparing vision with mission statement (P50-51) vision statement mission statement question answered: What do we want to become? What is our business? simple?: yes no(nine components) relationship: the foundation of the latter following and specifying the former similarity: need employees to participate in together; should be revised