绍兴旅游业电子商务的应用现状与对策.docx

*****学院*****学院毕业论文 题 目 绍兴旅游业电子商务的应用现状与对策 学生姓名 专业班级 指导教师 系 别 学生学号 毕业论文独创性声明 本人郑重声明所提交的毕业论文是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名：____________ 日 期：____________ 浙江万里学院现代物流学院 绍兴旅游业电子商务的应用现状与对策 I 摘 要 随着旅游者经验的日益丰富和生活水平的不断提高，他们变得越来越复杂和难以满足。旅游者要求得到更高质量的产品、更物有所值的体验和更快捷的服务。在体验了各种旅游产品和许多目的地之后，有经验、复杂的、要求更高的旅游者更依赖于电子媒体获得关于旅游目的地和旅游体验的信息，同时也会越来越多地通过电子媒体直接与供应商说明自己的需求。 本文首先从电子商务及其相关的理论入手，阐述电子商务在旅游业应用的现状；再通过对绍兴旅游业电子商务发展状况进行调研；之后深入了解绍兴旅游业电子商务应用的现状，主要通过发放问卷和实地访谈的方式开展，调查主要从旅游业网站的建设情况、旅游业在电子商务方面的表现和电子商务带来的影响的几方面入手；最后通过对调查结果的分析论证，提出绍兴旅游业电子商务在应用过程中出现的问题，并且针对存在的问题,做出合理的解决办法。 关键词：绍兴旅游业；电子商务；对策 浙江万里学院现代物流学院 绍兴旅游业电子商务的应用现状与对策 II Abstract With the increasingly rich and tourists experience the continuous improvement ofliving standards, they become more complex and difficult to meet. Tourists asking for higher quality products, better value for money experience and more efficient service. In the experience of a variety of tourism products and many of their destination, experienced, sophisticated and demanding travelers get more dependent on electronic media experience on destinations and travel information, but also increasingly through electronic media directly with the supplier of their needs. In this paper, first from the start of electronic commerce and related theories to explain the application of e-commerce in tourism issues and responses; Shaoxing tourism e-commerce through the development of an overview; after the depth of Shaoxing tourism e-commerce applications the status quo, primarily through the issuance of questionnaires and field interviews manner, mainly from the tourism industry survey of construction sites, tourism performance in e-commerce and e-commerce impact several aspects; last through the analysis of survey results argument, made Shaoxing tourism e-commerce in the application process problems, and deal withthe problems of making a reasonable solution. Keywords: Shaoxing Tourism；E-commerce；Counterm