以斗鱼tv为例探索我国网络游戏直播平台发展之路..docx

目录以斗鱼TV为例探索我国网络游戏直播平台发展之路学生：胡文涛（指导老师：刘和远）（淮南师范学院文化创意与传播学院）摘要：随着我国网络游戏产业的蓬勃发展，特别是竞技类游戏受到广泛关注，基于主流媒体基础之上的网络游戏直播平台也悄然兴起，原来那些依附于视频网站的直播平台，都渐渐的独立发展。我国从2014年开始也涌现了一些有一定资本技术实力的游戏直播平台，例如斗鱼TV、虎牙TV等。2014年，各大网络游戏直播平台以高价签约人气主播事件在社会上造成巨大轰动，因此网络游戏直播平台引起了业界和学术界的广泛关注。这些直播平台都是以直播游戏为主，采用先进的弹幕播放器拓宽信息交流与反馈。我国网络游戏直播平台处在刚刚起步阶段，发展中存在的问题比较多，本文主要从四个方面研究我国网络游戏直播平台的发展情况，第一部分分析崛起的原因，第二部分以斗鱼TV发展为例，深层次研究斗鱼TV运营之道，第三部分主要介绍我国网络游戏直播平台发展过程中存在的问题，最后一部分提出问题解决方法。关键词：网络游戏直播平台；斗鱼TV；优化策略Bettas are TV, for example the Development of Chinas online game live platformStudent: Huwentao(Faculty Adviser: Liuheyuan)(Huainan normal university culture creativity communication)Abstract:With the vigorous development of the online game industry in China, especially in competitive games widely followed, based on the basis of the mainstream media network game live platform also has emerged. In June 2011, Twitch from JUSTIN. TV independence, Twitch and became the first company in the world live in live network game as the main content of the platform. The original attached to the video website live platform, are independent development, gradually began to show their own style and play to their potential, growing. Our country since 2014 also have produced some of the technical strength of the game have certain capital live platform, such as TV, selectively live tiger tooth, a TV, etc. Game is live platform with the continuous development of e-sports, technically there is no accurate definition. In 2014, the network game live platform signing sentiment at a high price the host events caused great sensation in the society, so the network game live platform caused extensive concern of the industry and academia. These are live broadcast platform game is given priority to, the use of advanced barrage player broaden the information communication and feedback. This article mainly studies our country from four aspects of the development of online games live platform, the first part analyses the reason of the rise, the second part