[市场营销常用英语词汇.docx

YA: Year Ago/去年同期PP: Previous Period/上期CHG: Change/变化MKT: Market/市场PROD: Product/产品VAL: Value/销售额VOL: Volume/销售量NUM: Numeric/数值WTD: Weighted/加权DIST: Distribution/铺货率S.P.P.D.: Sales Per Point of Distribution /每点销售额OOS: Out of Stock/缺货DIFF: Difference/变化PUR: Purchase/进货AVE: Average/平均数OPP: Opportunity/机会SHR: Share/份额IMPT: Importance/重要性MAT: Moving Annual Total /滚动年度YTD: Year-To-Date /截至当期的本年累计VALUE (Million)销售额(百万)VALUE YA去年同期销售额VALUE PP上期销售额VALUE % CHG YA当期销售额较去年同期销售额的变化VALUE % CHG PP当期销售额较上期销售额的变化VALUE % SHARE某销售额占总销售额的份额VALUE % SHARE YA去年同期某销售额占总销售额的份额VALUE % SHARE PP上期某销售额占总销售额的份额/- VALUE % SHARE YA当期销售额份额与去年同期销售额份额之差/- VALUE % SAHRE PP当期销售额份额与上期销售额份额之差VALUE % SHR OF TRADE细分市场的重要性(销售额比重)VALUE % SHR OF TRADE YA? 去年同期细分市场的重要性(销售额比重)VALUE % SHR OF TRADE PP上期细分市场的重要性(销售额比重)/- VALUE % SHARE OF TRADE当期细分市场的重要性较去年同期细分市场的重要性(销售额比重)之差VAL 100% MKT 100% MKT销售额VAL INDEX销售额指数VOLUME (Million) 销售量(百万)VOLUME YA去年销售量VOLUME PP上期销售量VOLUME % CHG YA 当期销售量较去年同期销售量的变化VOLUME % SHARE 某销售量占总销售量的份额VOLUME % SHARE PP 上期某销售量占总销售量的份额/- VOLUME % SHARE YA 当期销售量份额与去年同期销售量份额之差VOLUME % SHR OF TRADE细分市场的重要性(销售量比重)VOLUME % SHR OF TRADE YA去年同期细分市场的重要性(销售量比重)VOLUME % SHR OF TRADE PP 上期细分市场的重要性(销售量比重)/- VOLUME % SHARE OF TRADE YA当期细分市场的重要性较去年同期细分市场的重要性(销售量比重)之差VOL INDEX 销售量指数NUM IN STOCK 数值存货率NUM OUT OF STOCK 数值缺货率NUM PURCHASE DIST 数值进货率NUM TOTAL STOCK DIST数值总体铺货率NUM RELATIVE OUT OF STOCK数值缺货率与数值总体铺货率的比例WTD IN STOCK加权存货率WTD OUT OF STOCK加权缺货率WTD PURCHASE DIST加权进货率WTD TOTAL STOCK DIST加权总体铺货率WTD RELATIVE OUT OF STOCK加权存货率与加权总体铺货率的比例DIST (NUM) YA去年同期数值总体铺货率DIST (WTD) YA去年同期加权铺货率DIST (WTD) PP单月上期加权铺货率VAL S.P.P.D WTD（MONTHLY）最新一期加权存货单点销售额（单月）VOL S.P.P.D WTD（MONTHLY）最新一期加权存货单点销售量（单月）DIST（WTD）LATEST（MONTHLY）最新一期加权铺货率（单月）DIST（NUM）LATEST（MONTHLY）最新一期数值铺货率（单月）WTD OOS YA（MONTHLY）去年同期加权缺货率（单月）WTD OOS PP（MONTHLY）上期加权缺货率（单月）WTD OOS LATEST PERIOD（MONTHLY）最新一期加权缺货率（单月）WTD IN STOCK PP（MONTHLY）上期加权存货率（单月）WTD IN STOCK LASTEST PERIOD（MONTHLY）最新一期加权存货率（单月）DIFF WTD OOS VS PRIOR PERIOD（MONTHLY）最新一期加权缺货率与上期相比的差异（单月）WTD PUR DIST