[太阳能系列广告的创意说明.doc

密级： 科学技术学院 NANCHANG UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY 学 士 学 位 论 文 THESIS OF BACHELOR （2008 — 2012 年） 题 目 环特太阳能系列广告设计说明 学 科 部： 人 文 学 科 部 专 业： 艺 术 设 计 班 级： 学 号： 学生姓名： 指导教师： 起讫日期： 2012年3月至2012年6月 环特太阳能系列广告设计说明 专业：艺术设计 学号： 学生姓名： 指导教师： 摘 要：广告设计是一种职业，随着广告行业发展所形成的一个新职业。该职业技术的主要特征是对图象、文字、色彩、版面、图形等表达广告的元素，结合广告媒体的使用特征，在计算机上通过相关设计软件来为实现表达广告目的和意图，所进行平面艺术创意性的一种设计活动或过程平面广告设计是以加强销售为目的所做的设计。也就是奠基在广告学与设计上面，来替产品，品牌，活动等等做广告。是一种工作或职业，是一种具有美感、使用与纪念功能的造形活动。 Rings solar series advertising design descriptions Abstract：Advertisement design is a profession, along with the development of the advertising industry formed a new career. The main characteristics of the vocational technology of images, is word, color, layout, graphics express advertising elements, combining the use of advertising media characteristic, in computer software through relevant design for realizing express ads, intention and plane art creative a design activities or process. Plane advertisement design is for the purpose of strengthening sales of design. Also in advertising and design is based on for products, brand, advertising, activities, etc. Graphic design is a job or career, is a kind of aesthetic, use and commemorative function, fine-tuning the activities. Rings brand is the internationalization of Chinese solar solar energy independent brand pioneer, professional development, production of full glass vacuum tube home solar water heater, fission solar and auxiliary products. At present the main business scope of business with solar-thermal products, the solar energy water heater that there are 10 big kinds, 60 models. Products are winter treasure series, winter f series, winter preferred series, ring, balcony hanging and villa tetrad hot water system, solar hot water boiler systems rings. This topic is t