诺基亚手机产品发展史(重要改).ppt

THE LEADER OF GLOBAL COMMUNICATIONS The history of NOKIA Classic phone products Summary of the development about NOKIA New history in Microsoft Nokia has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning with one paper mill, the company has participated in many sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics, plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best known for its revolutionary wireless communication technologies, which have connected billions of people through networks and mobile phones. Nokia is a major contributor to the mobile telephony industry, having assisted in development of the GSM and LTE standards. It was the largest vendor of mobile phones in the world for a long time and has many loyalty customers. Even though it was overshadowed by iphone and most Android phones ,it has a great influence on the communication industry in the world . And the cooperation with microsoft will help NOKIA come back. Classic phones Generally speaking, many phone types of Nokia are pretty classic, which makes great contributions to its success. In 1992, Nokia launched its first GSM phone—1011 and it meant that Nokia started its journey in mobile communication. Nokia got rapid development in mobile communication in 1996. 6110 series phones not only offered long standby time, but also were equipped with built-in games. In order to open up the market in the world, Nokia unveiled different types of phones for different countries including European countries, the USA and Korea. In fact Motorola had been the world’s largest mobile phone manufacturer until Nokia took its place in 1998 when Nokia produced 100 million phones. In the August in 2009, Nokia launched 5230 and N97 phones which got worldwide popularity among people. These two types of phones not only helped Nokia reach its peak but also