中小企业文化研究 毕业论文.doc

中小企业文化研究 中文摘要 摘要：中小企业长期以来在国民经济中一直都未受到充分的重视，它们在大企业的阴影下，举步维艰。当前在激烈的市场竞争中中小企业的生存和发展也都受到严峻的威胁。中小企业走出困境的一条非常重要的途径就是进行企业文化建设。在瞬息万变的社会中，中小企业只有用先进的企业文化理念武装自己，才能在与大企业的斗争中博得一席之地，才能保证其生命的延续，才能为国家、社会的进步做出贡献。所以，中小企业企业文化建设刻不容缓，是中小企业发展和我国经济强大的客观需要和必然选择。本文正是在这种社会背景下，以中小企业为出发点，从企业文化建设这个突破口入手，首先阐述了中小企业文化的内涵、本质等基础理论，然后分析了我国中小企业文化建设的现状、存在的问题，并结合我国中小企业文化建设的实际，着重阐述了中小企业建设企业文化的具体措施，以及中小企业在文化建设中应该根据具体情况选择管理模式，论文提供了一些参考模式：“乡土型”、“家庭型”、“科技型”、“中西整合型”、“参与型”等。接着选择了一个案例对中小型企业文化建设方面进行了剖析。最后对全文进行总结。 关键词：中小企业；企业文化；建设 ABSTRACT ABSTRACT：For a long time．people dont attach importance to small and mediumenterprises in national economy．They are in a mess under the shadow of big enterprises．The survival and development of small and medium enterprises ale menaced by thesevere market competition in the present age．If small and medium enterprises want tostep out of difficulties，they should construct Enterprise Culture．During the new era,there will be a lot of information．At the same time，the information will he changingevery minute．Chinese small and medium enterprises must carry out Enterprise Culturet0 he invincible．Not only small and medium enterprises but also OUr country willbenefit from this stmtegy．So it is urgent to construct Enterprise Culture in small andmedium enterprise．Under this background，in this thesis，Enterprise Culture of small and mediumenterprises is the orientstion．As theoretical foundation．the thesis expatiates Oil theconcept and content of Enterprise Culture．Then we analyzed the problem on theconstruction of corporate culture of small and medium in our county and broughtforward the basic idea on the construction of corporate culture of small and medium inour country，At last，the article concentrates on how to pot Enterprise Culture into effect。For a word，by means of profound investigation and abundant instances，we hope toprovide some suggestions on the development of small and medium enterprises．Thethesis provides some reference modes：Rustic mode，family mode，technological mode，Sine-west