Unit2ExhibitionArrangements资料.ppt

products brought to the New World by the Spanish Royal Navy Nao de China. The main _5 _ at Worlds Fairs are the national pavilions, created by participating countries. At Expo 2000 Hanover, where countries created their own architecture, the average pavilion _6 _ was around €13 million. Given these _7 _, governments are sometimes skeptical about participation as benefits are often assumed not to outweigh the costs. Tangible effects are _8 _ to measure; however, an independent study for the Dutch pavilion at Expo 2000 estimated the pavilion (which cost around € 35 million) generated around € 350 million of potential 1-31 Chapter One Services before Exhibition attractions investment costs difficult revenues for the Dutch economy. It also identified several key success factors for world exposition pavilions in general. Since the signing of the _9 _ Convention on International Exhibitions, the Bureau International des Expositions has served as an international sanctioning body. BIE-approved 10 are divided into a number of types: universal, international or specialized. They usually last between three and six months. 1-32 Chapter One Services before Exhibition 1928 fairs Unit 1 Exhibition Promotion 推广展览 Projects Task 2 Writing Practice Application Form for the Exhibition (展位申请表) 展位申请表的主要内容 （Content of application form for an exhibition） 1. 标题。 2. 展会信息：参展企业基本信息，名称，地址，联系方式，联系人等等。 3. 展位信息：规格、价位等供参展商选择确认。 4. 其他事宜：提交方式及日期，主办方信息联系方式及联系人姓名等等。 1-33 Chapter One Services before Exhibition Unit 2 Exhibition Arrangements 安排参展 实用会计英语 / Practical Accounting English 会展情境英语 Part Two Exhibition Services Chapter One Services before Exhibition Unit 2 Exhibition Arrangements 安排参展 Learning Objective 学习目标 Learning Objective： After completing this unit, you will be able to: ?Get a general understanding of the procedures of arranging exhibitions. ?Grasp useful professional words and expressions and k