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《FedExVsUPS-SampleQamp;amp;A》.pdf
ICMR Case Collection
ICFAI Center for Management Research
y
p
o
FedEx vs UPS: Competing with
C
Contrasting Strategies in China
t
MKTG069 – Sample Questions and Answers
o
This case was written by Vivek Gupta, ICFAI Center for Management Research (ICMR). It was compiled
from published sources, and is intended to be used as a basis for class discussion rather than to illustrate
either effective or ineffective handling of a management situation.
N
For use by students of Icfai Flexible Learning programs.
o Not to be reproduced or distributed in any form or by any means.
D
2003, ICFAI Center for Management Research. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means- -
electronic or mechanical, without permission.
To order copies, call 0091-40-2343-0462/63 or write to ICFAI Center for Management Research, Plot # 49,
Nagarjuna Hills, Hyderabad 500 082, India or email icmr@. Website:
MKTG/069
FedEx vs. UPS: Competing with Contrasting Strategies in China
Sample Questions and Answers
Question 1. FedEx entered into China in 1
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