《中小企业电子商务应用研究--以温州为例》.pdf

第20卷增刊 管理科学 V01．20 2007焦 MANAGEMENTSCIENCESINCHINA 2007 中小企业电子商务应用研究 以温州为例 杨焕春 温州大学商学院，浙江温州325035 摘要：本文通过发放问卷对覆盖温州的化工、制鞋、服装、机械、家具、眼镜、打火机、制笔 和电工电器等主要行业的100家左右中小企业电子商务应用现状的调查，得出温州中小企业 电子商务的应用情况令人担忧，且明显落后于其它同等城市。在此基础上，结合深入企业访 谈，详细分析了其产生的原因。最后提出了其发展的对策和其发展前景的展望。 关键词：电子商务应用；温州中小企业；现状分析；发展研究 中图分类号：F724 文献标识码：A 文章编号：1672—0334 2007 S2—0133—04 E—Commerce inSmallMedium TheResearchof Application Enterprises ——ACase ofWenzhou Study YANGHuan—chun SchoolofBusiness，WenzhouUniversity，Wenzhou325035，China thesis thestatus ofE—Commerce inWenzhouSmallMediumenter— Abstract：Thesurveys quo application selectssome一100 smallmedium chemical prises．Thissurvey the prominent enterprisescovering engineering， and andelectronicsastheinvesti— shoes，apparel，machinery，furniture，glasses，lighters，penpencil，electric andissuesthe tothem．Theresultindicates status ofE·Commerce gatingtargets questionnaires that，the quo in SmallMedium is is behindothercities． Wenzhou worrisome，which application enterprises obviouslyway thesis thereasonsincombinationwith them．Italso thecorre— Basedonthat，the analyzes visiting proposes and its intheend． spondingstrategiespredictsprospect medium in status words：E．commerce Wenzhou；thequoanalysis；devel— Key application；smaUenterprises research opment 1 Introduction overall has the world— shapednation一，even economy．This Wenzhouisoneoftheearliest thatstartedthe famousWenzhouModeof EconomicGrowthandNew regions ofneweconomicand market in its isnowin WenzhouMode．Intheface format economyChina，SOprivateeconomy a witha numberof smallinformation is thestatus ofE·Corn— prettygoodshape large private technology，what quo notedfor medium Smallmedium meree Wenzhou are enterprises． enterprisesoccupy applicationby people，who thewhole to itsclear—cutdivi— their and has 99％in enterprises．Due pioneeringspirits proud authormadea of sionof andflexible econo—E—Commercethem?The institution，the survey property private brought has andmarket therelatedsmallmedium inwenzhouinDec