Burson-Marsteller Global Social Media Check-Up 2016.pdf

Burson-Marsteller’s #BMGlobalSocial @B_M /Burson-Marsteller /social Study Methodology The study examines the use of social media by the Fortune Global 100. Specifically it looks at how these companies use Twitter Facebook YouTube Google Plus Pinterest 2 The Global Social Media Check-Up Through the Years 2010 In 2010, the Fortune Global 100 were just beginning to use social media. 2011 In 2011, the Fortune Global 100 started to engage with users on social media. 3 Additional Data for 2012 This year’s study also includes a look at how much consumers and other stakeholders talk about companies online. The data for this part of the study was provided by Visible Technologies, a leader in social media monitoring, analytics and services for enterprises globally. 4 Insight 1: People are talking about the Fortune Global 100… a lot. 5 The Fortune Global 100 companies were mentioned a total of 10,400,132 times in one month. 6 Source: Visible Technologies Twitter is Driving the Online Conversation Average Number of Mentions Per Company In One Month On… 55,970 19, 739 19,610 173 36 2,381 4,606 7 Source: Visible Technologies The 10 Global Companies With The Most Online Mentions 8 Source: Visible Technologies Gone are the days when companies could sort through and tally all o