Asia begins to set global beauty trends.pdf

_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest November 16 2013 18:34 _______________________________________________________________ 16 November 2013 ProQuest Table of contents 1. Asia begins to set global beauty trends 1 16 November 2013 ii ProQuest Document 1 of 1 Asia begins to set global beauty trends Author: Lackie, Dave Publication info: Cosmetics 38.1 (Jan/Feb 2010): 64. ProQuest document link Abstract: Whats interesting about China is that beauty is the number one business for PG, explains [Chris Hassall] during a recent visit to Toronto. Typically, we enter a market with laundry products then move to soap and then follow with beauty. We entered the Chinese market 21 years ago with Head and Shoulders and were one of the first to establish a domestic base in the country. As you can imagine, skincare is big business. We have eight boutiques of the Olay brand alone - everything from Olay White Radiance to Olay ProX that are positioned at all levels of the market. He says the enthusiasm by Chinese consumers for beauty products has caused the market to mature quickly. We stage some of the most incredible beauty events in that market now. They have really evolved. Here are some of Chris global insights on emerging trends. Links: EMU FindText+ Full text: FOR MUCH OF THE PAST FOUR YEARS, Chris Hassall has lived and worked in China overseeing global external relations for PG Beauty. Hes watched the market expand at a dizzying pace as Chinese consumers embrace beauty demanding innovation and new trends. The size of the market alone makes Asia a driving force in global beaut