GFK数据报告internet 模板.ppt

* * Autumn 2007 GfK Group Custom Research Internet in CEE Countries GfK Group Custom Research Autumn 2007 Internet in CEE Countries * Internet Access in Households and Internet Users in 13 CEE Countries Autumn 2007 * Subject Type of study Sample No. of interviews Fieldwork Survey specifications Internet study in 13 CEE countries Quantitative multinational survey Age 15+, representative of national populations, weighted 1000 per country September 2007 * Austria Bulgaria Croatia Czech Republic Hungary Romania Russia Countries involved Slovakia Slovenia Ukraine Poland Serbia Bosnia and Herzegovina * Do you personally use the Internet? Base: whole population, 15+, weighted sample, N=1000 per country The graph shows the internet users penetration in the individual countries. * How often do you use the Internet in general? Base: weighted sample, Internet users Penetration of Internet users Slovenia 62,3% Hungary 40,8% Romania 27,3% Poland 39,7% Austria 59,4% Slovakia 42,3% Czech rep. 47,5% Croatia 39,4% Bulgaria 30,1% Bosnia and Herzegovina 28,9% Russia 24,0% Serbia 36,5% Ukraine 11,5% * Where do you access the Internet?Home Base: weighted sample, Internet users Possibility of accessing the Internet at home * Where do you access the Internet?Work Base: weighted sample, Internet users Possibility of accessing the Internet at work * Where do you access the Internet?School Base: weighted sample, Internet users Possibility of accessing the Internet at school * Where do you access the Internet?Internet cafe or another public spot Base: weighted sample, Internet users Possibility of accessing the Internet at an internet cafe or another public spot. * Where do you access the Internet?Wherever (mobile Internet) Base: weighted sample, Internet users Using mobile Internet with notebook or mobile phone. * Base: weighted sample, Internet users How often do you use the following internet services?Sending and receiving e-mails Internet users penetration Sloveni