宁波港经济发展的SWOT分析.doc

内 容 摘 要 宁波港位于浙江东海岸，是我国历史上对外贸易的重要港口和海运中转枢纽。世界重要港口。宁波港作为中国大陆重点开发建设的四大国际深水中转港之一，在区位、航道水深、岸线资源、发展潜力等方面具有较大优势。ABSTRACT Ningbo Port is located in the east coastline of Zhejiang Province. In the history time, Ningbo Port is one of the most important trade and transportation ports. As one of the four deep-water ports in China, Ningbo Port has many advantages , such as location, fairway, coastline resource. The development of Ningbo Port supports the economic development of Ningbo ,and is good of Zhejiang Province and Yangtze River Delta. This paper analyze economic situation of the. This paper uses SWOT mode to of the Ningbo Port economics. Ningbo Port has many advantages, such as the natural condition is quiet well, economy of hinterland is well-developed, port transportation system is well organized. At the other hand, Ningbo Port has many disadvantages, such as the problem of infrastructure, the port service is bad. In the future development, Ningbo Port meets many opportunities, such as the demands of international and internal markets are large, police support . Ninbo Port has to deal with the hard competition at home and abroad as well. The research mode of the paper is reading document, Qualitative analysis and comparison. And this paper is based on theory of port economy and combines with the statistics of Ningbo. The last part of paper is development strategies of Ningbo Port according to the last chapters. KEYWORDS：Ningbo Port，economicdevelop， SWOT, strategy 正 文 目 录 第一章 引言 1 第二章 宁波港口经济现状 2 第一节 宁波港的发展状况 2 第二节 宁波港的集群效应 3 第三节 宁波港产生的经济影响 6 第三章 宁波港的经济发展SWOT分析 9 第一节 宁波港的优势分析 9 第二节 宁波北仑港的劣势分析 11 第三节 宁波北仑港发展机遇 12 第四节 宁波港经济发展的挑战 14 第五节 小结 15 第四章 宁波港经济发展的战略 17 第一节 宁波港经济发展的战略目标 17 第二节 宁波港经济发展战略分析 17 参考文献 20 致谢 21 第一章 引言 SWOT分析法又称为态势分析法，它是由旧金山大学的管理学教授于20世纪80年代初提出来的，SWOT四个英文字母分别代表：优势（Strength）、劣势（Weakness）、机会（Qpportunity）、威胁（Threat）。所谓SWOT分析，即态势分析，就是将与研究对象密切相关的各种主要内部优势、劣势、机会和威胁等，通过调查列举出来，并依照矩阵形式排列，然后用系统分析的思想，把各种因素相互匹配起来加以分析，从中得出一系列相应的结论，而结论通常带有一定的决策性。运用这种方法，可以对研究对象所