简明实用英语 第三册 教学课件 作者 崔秀敏Unit 10 Unit Ten Opportunity,Competition,Cooperation.ppt

Of course, Hallmark has more planned. The constant search for new markets and creative ways to reach them has taken the company in high technology. Hallmark also is taking part in the so-called information superhighway, testing a system that allows customers at home to select a card. Who knows what else Hallmark plans for the rest of this century? The company is inspired. Sure, competitors like to criticize Hallmark, partly because of its size and partly because of its success. But the company sincerely believes it is meant to prevail. “If the competitions catching up with you, its not that theyre getting better, its because youre not staying ahead,” Hall says, “We just have to do what it takes to stay ahead.” New Words Phrases ⊙ throne [θr?un] n. 王座；君主 * Kansas [?k?nz?z] n. 堪萨斯州(美国州名) * Missouri [mi?zu?ri] n. 密苏里州(美国州名) ▲ revenue [revinju:] n. （国家的）收入 * Nebraska ?[ni?br?sk?] n. 内布拉斯加州 merchant [m?:t??nt] n. 商人； 批发商 brand [br?nd] n. 商标；牌子 prevail [priveil] v. 盛行；获胜 frustrate [fr?streit] v. 挫败； 阻挠 ▲ ingredient [ingri:di?nt] n. 成分；因素 launch [l?:nt?] n. v. 发行； 投放市场；开办 sponsor [sp?ns?] n. v. 发起人；主办者；赞助 inspire [inspair] v. 鼓舞； 激发 Reading Comprehension X. Choose the best answer according to the passage you have read. 1. What do you think of Hallmark? A. Its the biggest greeting card companies. B. Its the king of one country. C. Its the name of a famous artist. D. Its a pack of card. 2. Whats the percentage of Hallmarks annual revenues in global greeting card industry? A. ＄3.4 million. B. 57.6 percent. C. ＄5.9 billion. D. 42.4 percent. 3. How did Joyce Hall develop his business in the 1930s? A. He contacted many advertising agencies. B. He sent postcard packs to merchants. C. He launched the Hallmark Hall of Fame with the Christmas Broadcast. D. He sponsored TV shows. 4. Why did they reorganize the company? A. The profits were disappointing. B. The company was inefficient. C. The quality of products is lowering. D. Bot