大连理工大学音像出版社.ppt

Information Systems E-commerce Lead-in Text A Information Systems Definition Computer software Text B Electronic Commerce Definition Problems Product suitability Product suitability Product suitability Acceptance Text C Getting your business on the web Preliminary words Preliminary words Preliminary words Consideration Consideration Consideration Implementation Implementation Implementation Finalization Finalization Finalization 1. Lack of instant gratification with most e-purchases. 2. The problem of access to web commerce, particularly for poor households and for developing countries. 3. The social aspect of shopping. Some people enjoy talking to sales staff, to other shoppers, or to their friends. 4. Poorly designed, bug-infested e-commerce web sites that frustrate online shoppers and drive them away. 5. Inconsistent return policies among e-tailers or difficulties in exchange/ return. Consumers have accepted the e-commerce business model less readily than its supporters originally expected. Even in product categories suitable for e-commerce, electronic shopping has developed only slowly. This is due to: Electronic Commerce 1. Preliminary words 2. Consideration 3. Implementation 4. Finalization A trend for businesses in the 21st century is to offer their products and services electronically. Major companies and other major retailers all offer their products online. Their mindset is that this offers quick, easy, and efficient service. Getting your business on the web There are advantages to engaging in e-commerce. Providing fast and efficient service leads to a competitive advantage, and presents the opportunity to reach out to a larger target market. With the expansion of the Internet and a greater thirst for information and knowledge, global competition is becoming fierce, so gaining a competitive advantage is important to the global and domestic strategy of a firm. Getting your business on the web There are three steps to analyz