broadcast audience size profile - WPBF.pptVIP

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2017-08-21 发布于浙江
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broadcast audience size profile - WPBF.ppt

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broadcast audience size profile - WPBF.ppt

GENDER Women 52.0% Men 48.0% LIFESTYLE GROUPS Secure Seniors 24.1% Golden Oldies 22.1% Achievers 19.1% Established Families 17.9% Family Starters 15.9% Women OTG 14.8% Singles 12.5% Middle America 8.5% The Blues 8.4% Limiteds 6.4% AGE RANGES 18 - 24 9.6% 25 - 34 13.6% 35 - 49 25.5% 50 - 54 7.1% 55 - 64 15.5% 65+ 28.6% NUMBER OF CHILDREN No Children 61.1% 1 Child 16.1% 2+ Children 22.8% OCCUPATION White Collar/Mgr/Prof 33.0% Retired 28.4% Working Women 26.1% Blue Collar/Operative 8.9% Clerical 7.6% HOUSEHOLD INCOME Less Than $20K 12.6% $20-$30K 11.4% $30-$50K 24.0% $50-$75K 16.6% $75K+ 35.4% ETHNIC BACKGROUND Caucasian 71.4% Hispanic 14.0% African American 11.0% Other 3.6% YEARS/PRESENT COMMUNITY 1 - 2 Years 3.3% 3 - 4 Years 4.9% 5 - 9 Years 12.9% 10+ Years 79.0% Total Adults Target Profile Source: Marshall Marketing Communications Inc. 2009 Lifestyle Segments (12%) (17%) (12%) (21%) (15%) “ “ Singles Singles ” ” (17%) ? Age 18 - 54 (avg. = 36) ? Single/Divorced/Separated ? No Kids in HH “ “ Family Starters Family Starters ” ” (18%) ? Age 18 - 49 (avg. = 34) ? Married/Living Together ? Kids 11 years old “ “ Middle America Middle America ” ” (11%) ? Age 25 - 54 (avg. = 39) ? Income $30 - $75K ? Kids in HH/Married “ “ Established Families Established Families ” ” (16%) ? Age 35+ (avg. = 48) ? Married/Living Together ? Kids 12 - 17/18 - 24 in HH “ “ Women OTG Women OTG ” ” (14%) ? WW 18 - 64 (avg. = 38) ? 1+ Kids in HH National Your Market (6%) (18%) (10%) (22%) (25%) “ “ Limiteds Limiteds ” ” (13%) ? Avg. Age = 39 ? Income $30K ? Employed “ “ Achievers Achievers ” ” (14%) ? Age 25 - 64 (avg. = 42) ? Income $75K+ ? College Grad+ Education “ “ The Blues The Blues ” ” (11%) ? Age 18 - 64 (avg. = 38) ? Blue Collar/Operative/Service ? H.S./Some College/Vo - Tech “ “ Secure Seniors Secure Seniors ” ” (16%) ? Age 50+ (avg. = 61) ? Income $50K+ “ “ Golden Oldies Golden Oldies ” ” (19%) ? Age 55+ (avg. = 69) ? Income $50K ?